A study on gender differences influencing on online buying
Recently, the diffusion of the Internet as a retail and distribution channel has undergone a great growth. This paper presents an empirical investigation on the effects of gender differences on online buying. The study explored gender differences among 13 factors concerning the internet buyer. With...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2014-10-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/msl_2014_288.pdf |
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