MARKETING ANALYSIS OF MEDICAL TOURISM IN INDIA

The aim of the present research is to carry out the marketing analysis and to determine the potential of the medical tourism, to identify the various challenges to the medical tourism in India and to suggest and recommend the marketing strategies to develop the India as the medical tourism destinati...

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Bibliographic Details
Main Authors: Parikshat Singh Manhas, Ramjit -
Format: Article
Language:English
Published: University of Huelva 2015-06-01
Series:Enlightening Tourism: A Pathmaking Journal
Subjects:
Online Access:https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/2619
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