Drivers of Acceptance of Generative AI Through the Lens of the Extended Unified Theory of Acceptance and Use of Technology

Drivers of Acceptance of Generative AI Through the Lens of the Extended Unified Theory of Acceptance and Use of Technology

The acceptance and adoption of emerging technologies are crucial for their effective integration. This study examines the factors influencing educators’ acceptance of Generative AI (Gen AI) tools in higher education, guided by the UTAUT model. It also develops a structural model to explore the relat...

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Main Authors: Abdalkarim Ayyoub, Zuheir Khlaif, Bilal Hamamra, Elias Bensalem, Mohamed Mitwally, Mageswaran Sanmugam, Ahmad Fteiha, Amjad Joma, Tahani R. K. Bsharat, Belal Abu Eidah, Mousa Khaldi
Format: Article
Language:English
Published: Wiley 2025-01-01
Series:Human Behavior and Emerging Technologies
Online Access:http://dx.doi.org/10.1155/hbe2/6265087
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http://dx.doi.org/10.1155/hbe2/6265087

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