THEORY-GROUNDED MODEL OF USERS’ PERCEPTION TOWARDS NATIVE ADVERTISEMENT

The growing native advertising acceptance throughout different social media (e. g., Facebook, Twitter, Reddit, Instagram, YouTube) suggests that native advertising is here to stay. Previous research focuses on the persuasion knowledge effect on ad perceptions, disclosure effect towards persuasive in...

Full description

Saved in:
Bibliographic Details
Main Authors: Mykolas Baranauskas, Žaneta Kavaliauskienė
Format: Article
Language:Lithuanian
Published: Kauno Kolegija (Kaunas University of Applied Sciences) 2022-12-01
Series:Mokslo Taikomieji Tyrimai Lietuvos Kolegijose
Subjects:
Online Access:http://ojs.kaunokolegija.lt/index.php/mttlk/article/view/557
Tags: Add Tag
No Tags, Be the first to tag this record!