THE DEVELOPMENT OF PROSUMPTION ON THE POLISH E-SERVICES MARKET

In the information age, the growth of prosumer behavior would not be possible without the development of ICT technologies. The interactivity of contemporary media creates favourable conditions for the development of prosumption (a combination of “production” and “consumption.”) The article presents...

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Bibliographic Details
Format: Article
Language:English
Published: Wydawnictwo SGGW - Warsaw University of Life Sciences Press 2019-12-01
Series:Polityki Europejskie, Finanse i Marketing
Online Access:https://pefim.sggw.edu.pl/article/view/1071
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