THE DEVELOPMENT OF PROSUMPTION ON THE POLISH E-SERVICES MARKET
In the information age, the growth of prosumer behavior would not be possible without the development of ICT technologies. The interactivity of contemporary media creates favourable conditions for the development of prosumption (a combination of “production” and “consumption.”) The article presents...
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Format: | Article |
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Language: | English |
Published: |
Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2019-12-01
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Series: | Polityki Europejskie, Finanse i Marketing |
Online Access: | https://pefim.sggw.edu.pl/article/view/1071 |
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