THE MODERATION EFFECTS OF ACCESS TO FINANCE ON THE IMPACT OF MARKET ORIENTATION AND ENTREPRENEURIAL ORIENTATION ON THE PERFORMANCES OF SMES IN NIGERIA

Nigerian Small and Medium Enterprises (SMEs) are the biggest business industry and a bedrock of the country’s economic development. However, few studies have been conducted on strategic orientation to improve performance. Therefore, this paper determines the effect of strategic orientations on th...

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Bibliographic Details
Main Authors: Kabiru Sa’ad Sa’id, Sulaiman Ibrahim Kassim, Asmat Nizam Abdul Talib, Abubakar Adamu Magaji
Format: Article
Language:English
Published: UUM PRESS 2025-07-01
Series:Journal of Business Management and Accounting
Subjects:
Online Access:https://www.e-journal.uum.edu.my/index.php/jbma/article/view/25933
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