Attitude Towards Marketing Surveys: The Comparison of Student and Non-Student Samples
Using student samples in marketing research is a debated issue. This study aims to test the differences in attitude towards surveys and marketing surveys between student and non-student samples, the variation differences in attitude towards surveys and marketing surveys between student and non-stude...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Istanbul University Press
2022-08-01
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| Series: | Istanbul Management Journal |
| Subjects: | |
| Online Access: | https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/CF66B0A31057449996C4175012A333C2 |
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