The Role of Market Orientation in Linking Customer Knowledge, Networking, and Culture to Product Innovation and Success in Batam's F&B Industry
Introduction; MSMEs face serious challenges in facing the industrial revolution 4.0 and the era of society 5.0, where there are changes in tastes, trends and increasingly competitive business competition. This condition requires MSMEs to continue to innovate even though data shows that not all MSME...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Yudharta Pasuruan
2025-07-01
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| Series: | Sketsa Bisnis |
| Subjects: | |
| Online Access: | https://jurnal.yudharta.ac.id/v2/index.php/SKETSABISNIS/article/view/6143 |
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