The Role of Market Orientation in Linking Customer Knowledge, Networking, and Culture to Product Innovation and Success in Batam's F&B Industry

Introduction; MSMEs face serious challenges in facing the industrial revolution 4.0 and the era of society 5.0, where there are changes in tastes, trends and increasingly competitive business competition. This condition requires MSMEs to continue to innovate even though data shows that not all MSME...

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Bibliographic Details
Main Authors: Wisnu Yuwono, Erica Fortuna, Yandi Suprapto
Format: Article
Language:English
Published: Universitas Yudharta Pasuruan 2025-07-01
Series:Sketsa Bisnis
Subjects:
Online Access:https://jurnal.yudharta.ac.id/v2/index.php/SKETSABISNIS/article/view/6143
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