THE INFRASTRUCTURE OF THE DIGITAL ECONOMY: DIGITAL MARKETING

Digital marketing is one of the elements of the digital economy that is part of its infrastructure. For modern companies, it is important to optimize interaction with customers using digital technologies at each purchase phase, which can increase sales revenue. Modern business is characterized by a...

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Bibliographic Details
Main Authors: E. Butenko, I. Chernikov
Format: Article
Language:Russian
Published: North Caucasus Federal University 2022-02-01
Series:Вестник Северо-Кавказского федерального университета
Subjects:
Online Access:https://vestnikskfu.elpub.ru/jour/article/view/327
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