Moving markets towards climate change for sustainable development: Comprehending strategic insights for efficient marketing communication
How businesses see climate change in B2B marketplaces changes quickly as they realize how critical environmental concerns affect their operations, reputation, and profitability. This study investigates the role of EMS and SS in enhancing B2B markets' perception of climate change using marketing...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-06-01
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| Series: | Sustainable Futures |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666188824002764 |
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