Moving markets towards climate change for sustainable development: Comprehending strategic insights for efficient marketing communication

Moving markets towards climate change for sustainable development: Comprehending strategic insights for efficient marketing communication

How businesses see climate change in B2B marketplaces changes quickly as they realize how critical environmental concerns affect their operations, reputation, and profitability. This study investigates the role of EMS and SS in enhancing B2B markets' perception of climate change using marketing...

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Bibliographic Details
Main Authors: Aqueeb Sohail Shaik, Abdullah Alsabban, Pradeep Kautish, Muhammad Zafar Yaqub
Format: Article
Language:English
Published: Elsevier 2025-06-01
Series:Sustainable Futures
Subjects:
Marketing communication
B2B markets
Environmental marketing strategy
Strategic schema
Climate change perception
Climate risk information
Online Access:http://www.sciencedirect.com/science/article/pii/S2666188824002764
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