Impact of Brand Origin Country Perception on Brand Equity among Sports Products Consumers
The purpose of this study was to analyze the impact of brand origin country perception on brand equity among sports products consumers in Isfahan city. This research was practical and causal-co relational. The statistical sample included all consumers of sporting products, who used one of the sports...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Isfahan
2023-12-01
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| Series: | Archives in Sport Management and Leadership |
| Subjects: | |
| Online Access: | https://asml.ui.ac.ir/article_28232_dfcf6ccd5861e30773018bc3d4ea1f8e.pdf |
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