PARTICULARITIES OF MARKETING IN ROMANIAN SPORT
Although sport has been around for centuries, the idea of a rational system of sports marketing is relatively new. The sports marketing specialist is required to market a product that is totally unpredictable, inconsistent and open to subjective interpretations. The expert in sports marketing must f...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Petrosani
2019-12-01
|
| Series: | Annals of the University of Petrosani: Economics |
| Subjects: | |
| Online Access: | https://www.upet.ro/annals/economics/pdf/2019/p2/Ilioni.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|