Imagery packed with poetic qualities: A case study on English-Chinese translation of Apple's advertisements
Advertisements often use poetic devices like images to provide aesthetic pleasure and facilitate promotion. This investigation aims to explore the functions and characteristics of images and outline the linguistic methods to create images in English-Chinese advertisement translation, referring to re...
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| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
ZHAW
2021-07-01
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| Series: | JoSTrans: The Journal of Specialised Translation |
| Online Access: | https://www.jostrans.org/article/view/7957 |
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