From Customer Intimacy to Digital Customer Intimacy
Customer intimacy plays a crucial role in shaping customer relationships and guiding organizational strategies. As the digital business environment has grown, the concept of customer intimacy has evolved, leading to significant changes in its dimensions and implications. This systematic literature r...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-12-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/19/4/164 |
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