THEORETICAL AND METHODOLOGICAL BASIS OF CONSUMER BEHAVIOR UNDER MODERN CONDITIONS
Modern consumers are faced with rapid changes in the socio-economic environment, which affects their behavior. That is why there is a need to study the theoretical foundations of consumer behavior in modern conditions. The article analyzes various approaches to the interpretation of the concept of “...
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| Main Author: | |
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| Format: | Article |
| Language: | Ukrainian |
| Published: |
V. N. Karazin Kharkiv National University
2024-12-01
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| Series: | Соціальна економіка |
| Subjects: | |
| Online Access: | https://periodicals.karazin.ua/soceconom/article/view/24824 |
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