MODELING THE BEHAVIOR OF ENTERTAINMENT CONTENT CONSUMERS TAKING INTO ACCOUNT DIGITAL TECHNOLOGIES

This article is dedicated to the study of the peculiarities of entertainment content consumption by young people in Ukraine in the context of digital transformation and the development of new information and communication technologies. The relevance of the topic is determined by the growing role of...

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Bibliographic Details
Main Author: Olga Zyma
Format: Article
Language:English
Published: Borys Grinchenko Kyiv Metropolitan University 2025-06-01
Series:Інтегровані комунікації
Subjects:
Online Access:https://intcom.kubg.edu.ua/index.php/journal/article/view/379
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