Strategic Communications and Corporate Branding: a Study of Jebsen & Jessen Indonesia Group
Corporate communications hold a vital function to maintain the company’s positive image and reputation in front of stakeholders. A corporate communications practitioner must be able to handle a variety of communication processes in an organization, including to determine the right strategy to reach...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Bandung
2017-06-01
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| Series: | MediaTor |
| Subjects: | |
| Online Access: | https://ejournal.unisba.ac.id/index.php/mediator/article/view/2609 |
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