The impact of sports event-brand fit on consumer brand responses: a meta-analytic review
IntroductionIn an era where global sports sponsorship is prevalent, companies aim to gain market share through sports sponsorship. Existing research typically examines this phenomenon by assessing consumer responses; however, different studies have yielded inconsistent or even contradictory findings...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-06-01
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| Series: | Frontiers in Sports and Active Living |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fspor.2025.1598708/full |
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