Muslim impulsive buying behavior via e-commerce in West Java

Muslim impulsive buying behavior via e-commerce in West Java

Indonesia is the world's largest Muslim consumer, COVID-19 contributed to the rapidly growing percentage of Internet users and online shopping as well as the availability of an easy-to-access e-commerce platform that encourages user consumption. The act of consumers spontaneously purchasing pr...

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Bibliographic Details
Main Authors: Deni Lubis, Anisa Az Zahra, Tita Nursyamsiah
Format: Article
Language:English
Published: Fakultas Ekonomi dan Bisnis Islam IAIN Purwokerto 2025-05-01
Series:El-Jizya: Jurnal Ekonomi Islam
Subjects:
Behavior, E-commerce, Impulsive buying, Muslim consumers, excessive consumption.
Online Access:https://ejournal.uinsaizu.ac.id/index.php/eljizya/article/view/12302
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