Muslim impulsive buying behavior via e-commerce in West Java
Indonesia is the world's largest Muslim consumer, COVID-19 contributed to the rapidly growing percentage of Internet users and online shopping as well as the availability of an easy-to-access e-commerce platform that encourages user consumption. The act of consumers spontaneously purchasing pr...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fakultas Ekonomi dan Bisnis Islam IAIN Purwokerto
2025-05-01
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| Series: | El-Jizya: Jurnal Ekonomi Islam |
| Subjects: | |
| Online Access: | https://ejournal.uinsaizu.ac.id/index.php/eljizya/article/view/12302 |
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