Muslim impulsive buying behavior via e-commerce in West Java
Indonesia is the world's largest Muslim consumer, COVID-19 contributed to the rapidly growing percentage of Internet users and online shopping as well as the availability of an easy-to-access e-commerce platform that encourages user consumption. The act of consumers spontaneously purchasing pr...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Fakultas Ekonomi dan Bisnis Islam IAIN Purwokerto
2025-05-01
|
| Series: | El-Jizya: Jurnal Ekonomi Islam |
| Subjects: | |
| Online Access: | https://ejournal.uinsaizu.ac.id/index.php/eljizya/article/view/12302 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850154169198968832 |
|---|---|
| author | Deni Lubis Anisa Az Zahra Tita Nursyamsiah |
| author_facet | Deni Lubis Anisa Az Zahra Tita Nursyamsiah |
| author_sort | Deni Lubis |
| collection | DOAJ |
| description |
Indonesia is the world's largest Muslim consumer, COVID-19 contributed to the rapidly growing percentage of Internet users and online shopping as well as the availability of an easy-to-access e-commerce platform that encourages user consumption. The act of consumers spontaneously purchasing products without consideration is known as impulsive buying behavior, even though Islam forbids excessive consumption and waste. As no policy governs consumption, this study is critical in providing a reference for policymakers. This study investigates the factors that influence Muslim consumers' impulsive purchasing behavior when shopping on an e-commerce platform. The findings indicated a significant relationship between religiosity and attitudes. While attitudes, subjective norms, and perceived behavioral control impact impulse buying intentions, intentions significantly influence impulsive buying behavior. To prevent impulsive buying behavior, the government and NGOs must be involved in outreach and education to prevent impulsive buying behavior.
|
| format | Article |
| id | doaj-art-7eb008d8ee4d42299dc3033ada6fd572 |
| institution | OA Journals |
| issn | 2354-905X 2579-6208 |
| language | English |
| publishDate | 2025-05-01 |
| publisher | Fakultas Ekonomi dan Bisnis Islam IAIN Purwokerto |
| record_format | Article |
| series | El-Jizya: Jurnal Ekonomi Islam |
| spelling | doaj-art-7eb008d8ee4d42299dc3033ada6fd5722025-08-20T02:25:28ZengFakultas Ekonomi dan Bisnis Islam IAIN PurwokertoEl-Jizya: Jurnal Ekonomi Islam2354-905X2579-62082025-05-0113110.24090/ej.v13i1.12302Muslim impulsive buying behavior via e-commerce in West JavaDeni Lubis0Anisa Az ZahraTita Nursyamsiah IPB University Indonesia is the world's largest Muslim consumer, COVID-19 contributed to the rapidly growing percentage of Internet users and online shopping as well as the availability of an easy-to-access e-commerce platform that encourages user consumption. The act of consumers spontaneously purchasing products without consideration is known as impulsive buying behavior, even though Islam forbids excessive consumption and waste. As no policy governs consumption, this study is critical in providing a reference for policymakers. This study investigates the factors that influence Muslim consumers' impulsive purchasing behavior when shopping on an e-commerce platform. The findings indicated a significant relationship between religiosity and attitudes. While attitudes, subjective norms, and perceived behavioral control impact impulse buying intentions, intentions significantly influence impulsive buying behavior. To prevent impulsive buying behavior, the government and NGOs must be involved in outreach and education to prevent impulsive buying behavior. https://ejournal.uinsaizu.ac.id/index.php/eljizya/article/view/12302Behavior, E-commerce, Impulsive buying, Muslim consumers, excessive consumption. |
| spellingShingle | Deni Lubis Anisa Az Zahra Tita Nursyamsiah Muslim impulsive buying behavior via e-commerce in West Java El-Jizya: Jurnal Ekonomi Islam Behavior, E-commerce, Impulsive buying, Muslim consumers, excessive consumption. |
| title | Muslim impulsive buying behavior via e-commerce in West Java |
| title_full | Muslim impulsive buying behavior via e-commerce in West Java |
| title_fullStr | Muslim impulsive buying behavior via e-commerce in West Java |
| title_full_unstemmed | Muslim impulsive buying behavior via e-commerce in West Java |
| title_short | Muslim impulsive buying behavior via e-commerce in West Java |
| title_sort | muslim impulsive buying behavior via e commerce in west java |
| topic | Behavior, E-commerce, Impulsive buying, Muslim consumers, excessive consumption. |
| url | https://ejournal.uinsaizu.ac.id/index.php/eljizya/article/view/12302 |
| work_keys_str_mv | AT denilubis muslimimpulsivebuyingbehaviorviaecommerceinwestjava AT anisaazzahra muslimimpulsivebuyingbehaviorviaecommerceinwestjava AT titanursyamsiah muslimimpulsivebuyingbehaviorviaecommerceinwestjava |