SELLING THE SIZZLE—MARKETING NATURAL RESOURCE PROGRAMS

Abstract: Natural resource agencies often have difficulty gaining public approval of, and confidence in, their programs. This is often due to poor communications between agencies and their constituents. The return of the wild turkey (Meleagris gallopavo) is a wildlife success story that showcases th...

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Bibliographic Details
Main Author: Rob Keck
Format: Article
Language:English
Published: Wiley 1995-01-01
Series:Wildlife Society Bulletin
Subjects:
Online Access:https://doi.org/10.1002/j.2328-5540.1995.tb00240.x
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