The Impact of Digital Marketing on Traditional Market Clothing Traders (Case Study of The Inpres Market in Palu City)
This research aims to determine the impact of digital marketing on traditional clothing traders in Palu City and how traditional clothing traders respond to online traders. The type of research used was quantitative descriptive with a total of 150 clothing traders in traditional markets as responde...
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| Format: | Article |
| Language: | English |
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Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-02-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6082 |
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| _version_ | 1850284895671156736 |
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| author | Dasa Febriyanti Sri Haryani Siti Zahwa |
| author_facet | Dasa Febriyanti Sri Haryani Siti Zahwa |
| author_sort | Dasa Febriyanti |
| collection | DOAJ |
| description |
This research aims to determine the impact of digital marketing on traditional clothing traders in Palu City and how traditional clothing traders respond to online traders. The type of research used was quantitative descriptive with a total of 150 clothing traders in traditional markets as respondents. Relationship variables were examined and analyzed using SPSS version 27 software. Based on the analysis results, it was found that there was a significant influence of digital marketing on traditional clothing market traders at the Inpres Market in Palu City.
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| format | Article |
| id | doaj-art-7e2a0c817385422fa17d37c708ee063f |
| institution | OA Journals |
| issn | 2621-606X |
| language | English |
| publishDate | 2025-02-01 |
| publisher | Universitas KH Abdul Chalim, Prodi Ekonomi Syariah |
| record_format | Article |
| series | Indonesian Interdisciplinary Journal of Sharia Economics |
| spelling | doaj-art-7e2a0c817385422fa17d37c708ee063f2025-08-20T01:47:26ZengUniversitas KH Abdul Chalim, Prodi Ekonomi SyariahIndonesian Interdisciplinary Journal of Sharia Economics2621-606X2025-02-018210.31538/iijse.v8i2.6082The Impact of Digital Marketing on Traditional Market Clothing Traders (Case Study of The Inpres Market in Palu City)Dasa Febriyanti0Sri Haryani1Siti Zahwa2Universitas Muhammadiyah Palu, Palu, IndonesiaUniversitas Muhammadiyah Palu, Palu, IndonesiaUniversitas Muhammadiyah Palu, Palu, Indonesia This research aims to determine the impact of digital marketing on traditional clothing traders in Palu City and how traditional clothing traders respond to online traders. The type of research used was quantitative descriptive with a total of 150 clothing traders in traditional markets as respondents. Relationship variables were examined and analyzed using SPSS version 27 software. Based on the analysis results, it was found that there was a significant influence of digital marketing on traditional clothing market traders at the Inpres Market in Palu City. https://e-journal.uac.ac.id/index.php/iijse/article/view/6082Digital Marketing, Traditional Market, Inpres Market |
| spellingShingle | Dasa Febriyanti Sri Haryani Siti Zahwa The Impact of Digital Marketing on Traditional Market Clothing Traders (Case Study of The Inpres Market in Palu City) Indonesian Interdisciplinary Journal of Sharia Economics Digital Marketing, Traditional Market, Inpres Market |
| title | The Impact of Digital Marketing on Traditional Market Clothing Traders (Case Study of The Inpres Market in Palu City) |
| title_full | The Impact of Digital Marketing on Traditional Market Clothing Traders (Case Study of The Inpres Market in Palu City) |
| title_fullStr | The Impact of Digital Marketing on Traditional Market Clothing Traders (Case Study of The Inpres Market in Palu City) |
| title_full_unstemmed | The Impact of Digital Marketing on Traditional Market Clothing Traders (Case Study of The Inpres Market in Palu City) |
| title_short | The Impact of Digital Marketing on Traditional Market Clothing Traders (Case Study of The Inpres Market in Palu City) |
| title_sort | impact of digital marketing on traditional market clothing traders case study of the inpres market in palu city |
| topic | Digital Marketing, Traditional Market, Inpres Market |
| url | https://e-journal.uac.ac.id/index.php/iijse/article/view/6082 |
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