The Impact of Digital Marketing on Traditional Market Clothing Traders (Case Study of The Inpres Market in Palu City)

This research aims to determine the impact of digital marketing on traditional clothing traders in Palu City and how traditional clothing traders respond to online traders. The type of research used was quantitative descriptive with a total of 150 clothing traders in traditional markets as responde...

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Bibliographic Details
Main Authors: Dasa Febriyanti, Sri Haryani, Siti Zahwa
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-02-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/6082
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