Calls to action and user engagement: The role of visual and verbal requests in nonprofit advocacy on Facebook
A common strategy to boost user engagement on social media is to incorporate requests into posts. While previous research has focused on the effects of direct verbal requests (i.e., commands), the role of subtler, indirect verbal and visual requests remains underexplored. We address this gap through...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-05-01
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| Series: | Computers in Human Behavior Reports |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2451958825000260 |
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