The impact of sensory marketing on brand equity and repurchase intentions at buffet restaurant in Ho Chi Minh City
The research aimed to examine the impact of sensory marketing on brand equity and repurchase intentions at buffet restaurant chains in Ho Chi Minh City. The authors applied the conceptual framework of sensory marketing. They collected data using a convenience sampling method with a sample size of 38...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | Vietnamese |
| Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2024-10-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/3381 |
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