The Utilisation of Artificial Intelligence in the Export Performance of MNCs: The Role of Cultural Distance

The Utilisation of Artificial Intelligence in the Export Performance of MNCs: The Role of Cultural Distance

Artificial intelligence (AI) is transforming the internationalisation activities of multinational corporations (MNCs) through enhanced operational efficiencies and optimised decision-making; though the moderating factors influencing its impact on export-led internationalisation remain underexplored....

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Bibliographic Details
Main Authors: Syed Khusro Chishty, Sonia Sayari, Amani Hamza Mohamed, Mohammed Faishal Mallick, Nusrat Khan, Asra Inkesar
Format: Article
Language:English
Published: MDPI AG 2025-04-01
Series:Administrative Sciences
Subjects:
artificial intelligence
export strategies of MNCs
cross-border digitalisation
AI-driven global expansion
cultural distance and market entry
Online Access:https://www.mdpi.com/2076-3387/15/5/160
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