The Influence of TAM Factors and Social Influence on Attitude Towards and Its Impact on Repurchase Intention (Survey on Shopee Application Users)
This study examines a person's behavior, namely, a person's intention to repurchase a product or service that has been used. This study is called the Repurchase Intention. Repurchase intention is the impact of attitude because of TAM factors and social factors. The continuity of a company...
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| Format: | Article |
| Language: | English |
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Universitas Brawijaya
2023-10-01
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| Series: | Wacana: Jurnal Sosial dan Humaniora |
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| Online Access: | https://wacana.ub.ac.id/index.php/wacana/article/view/986 |
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| author | Diny Dwi Lestari Endang Siti Astuti Sunarti Sunarti |
| author_facet | Diny Dwi Lestari Endang Siti Astuti Sunarti Sunarti |
| author_sort | Diny Dwi Lestari |
| collection | DOAJ |
| description | This study examines a person's behavior, namely, a person's intention to repurchase a product or service that has been used. This study is called the Repurchase Intention. Repurchase intention is the impact of attitude because of TAM factors and social factors. The continuity of a company is not just about getting customers; companies must be able to grow repurchase intentions in consumers. A quantitative study is used to determine the result of the hypothesis—sampling technique using the probability with the Accidental method. Data was collected using a questionnaire distributed to shopee users in Surabaya. There were 180 questionnaires collected. The data analysis technique uses SmartPLS. Results, variables perceived ease of use, perceived usefulness, and social influence have a direct and significant positive effect on Attitude Toward; the variable attitude toward also has a direct and significant positive impact on intention. So that all hypotheses designed in this study can be accepted. |
| format | Article |
| id | doaj-art-7bd4885b1c164879a8e4e6a0230e2609 |
| institution | DOAJ |
| issn | 1411-0199 2338-1884 |
| language | English |
| publishDate | 2023-10-01 |
| publisher | Universitas Brawijaya |
| record_format | Article |
| series | Wacana: Jurnal Sosial dan Humaniora |
| spelling | doaj-art-7bd4885b1c164879a8e4e6a0230e26092025-08-20T03:05:43ZengUniversitas BrawijayaWacana: Jurnal Sosial dan Humaniora1411-01992338-18842023-10-01264https://doi.org/10.21776/ub.wacana.2023.026.04.04The Influence of TAM Factors and Social Influence on Attitude Towards and Its Impact on Repurchase Intention (Survey on Shopee Application Users)Diny Dwi Lestari0Endang Siti Astuti1Sunarti Sunarti2Universitas BrawijayaUniversitas BrawijayaUniversitas BrawijayaThis study examines a person's behavior, namely, a person's intention to repurchase a product or service that has been used. This study is called the Repurchase Intention. Repurchase intention is the impact of attitude because of TAM factors and social factors. The continuity of a company is not just about getting customers; companies must be able to grow repurchase intentions in consumers. A quantitative study is used to determine the result of the hypothesis—sampling technique using the probability with the Accidental method. Data was collected using a questionnaire distributed to shopee users in Surabaya. There were 180 questionnaires collected. The data analysis technique uses SmartPLS. Results, variables perceived ease of use, perceived usefulness, and social influence have a direct and significant positive effect on Attitude Toward; the variable attitude toward also has a direct and significant positive impact on intention. So that all hypotheses designed in this study can be accepted.https://wacana.ub.ac.id/index.php/wacana/article/view/986technology acceptance modelsocial influencerepurchase intention |
| spellingShingle | Diny Dwi Lestari Endang Siti Astuti Sunarti Sunarti The Influence of TAM Factors and Social Influence on Attitude Towards and Its Impact on Repurchase Intention (Survey on Shopee Application Users) Wacana: Jurnal Sosial dan Humaniora technology acceptance model social influence repurchase intention |
| title | The Influence of TAM Factors and Social Influence on Attitude Towards and Its Impact on Repurchase Intention (Survey on Shopee Application Users) |
| title_full | The Influence of TAM Factors and Social Influence on Attitude Towards and Its Impact on Repurchase Intention (Survey on Shopee Application Users) |
| title_fullStr | The Influence of TAM Factors and Social Influence on Attitude Towards and Its Impact on Repurchase Intention (Survey on Shopee Application Users) |
| title_full_unstemmed | The Influence of TAM Factors and Social Influence on Attitude Towards and Its Impact on Repurchase Intention (Survey on Shopee Application Users) |
| title_short | The Influence of TAM Factors and Social Influence on Attitude Towards and Its Impact on Repurchase Intention (Survey on Shopee Application Users) |
| title_sort | influence of tam factors and social influence on attitude towards and its impact on repurchase intention survey on shopee application users |
| topic | technology acceptance model social influence repurchase intention |
| url | https://wacana.ub.ac.id/index.php/wacana/article/view/986 |
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