The Influence of TAM Factors and Social Influence on Attitude Towards and Its Impact on Repurchase Intention (Survey on Shopee Application Users)
This study examines a person's behavior, namely, a person's intention to repurchase a product or service that has been used. This study is called the Repurchase Intention. Repurchase intention is the impact of attitude because of TAM factors and social factors. The continuity of a company...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Brawijaya
2023-10-01
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| Series: | Wacana: Jurnal Sosial dan Humaniora |
| Subjects: | |
| Online Access: | https://wacana.ub.ac.id/index.php/wacana/article/view/986 |
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