Consumer Self-Identity, Emotions, Ethical Beliefs, and Authenticity about Ethical Purchasing of Consumer Goods for a Circular Economy Model
We examine how consumers' feelings of guilt and their ethical beliefs—precisely idealism and relativism—impact their purchasing decisions related to Greece's Circular Economy Model (CEM). By focusing on customer satisfaction and engagement, we aim to understand better how consumers interac...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2024-12-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | https://www.etimm.ase.ro/RePEc/aes/jetimm/2024/JETIMM_V02_2024_109.pdf |
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