Evaluating the Impact of a Corporate Social Responsibility Program on Member Trust and Loyalty in a Tennis Club: A Pre- and Post-Intervention Study

Evaluating the Impact of a Corporate Social Responsibility Program on Member Trust and Loyalty in a Tennis Club: A Pre- and Post-Intervention Study

This study examined the effect of a Corporate Social Responsibility (CSR) environmental intervention program on members’ perceptions of economic, social, and environmental responsibility, as well as trust and loyalty, in a tennis club. It further explored whether membership duration influenced these...

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Bibliographic Details
Main Authors: Georgia Lagoudaki, Efi Tsitskari, Nikolaos Vernadakis, Georgia Yfantidou, George Tzetzis
Format: Article
Language:English
Published: MDPI AG 2025-04-01
Series:Systems
Subjects:
corporate social responsibility
environmental intervention program
members’ perceptions
participatory sports
Online Access:https://www.mdpi.com/2079-8954/13/5/321
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