On Measuring Place Brand Effectiveness – between Theoretical Developments and Empirical Findings
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Centre of Sociological Research, Szczecin
2018-06-01
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| Series: | Economics & Sociology |
| Subjects: | |
| Online Access: | http://www.economics-sociology.eu/?575,en_on-measuring-place-brand-effectiveness-%E2%80%93-between-theoretical-developments-and-empirical-findings |
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| _version_ | 1850250810449985536 |
|---|---|
| author | Marta Hereźniak Magdalena Florek Anna Augustyn |
| author_facet | Marta Hereźniak Magdalena Florek Anna Augustyn |
| author_sort | Marta Hereźniak |
| collection | DOAJ |
| format | Article |
| id | doaj-art-7b87d144951d441a9053b1f154d1ceb1 |
| institution | OA Journals |
| issn | 2071-789X 2306-3459 |
| language | English |
| publishDate | 2018-06-01 |
| publisher | Centre of Sociological Research, Szczecin |
| record_format | Article |
| series | Economics & Sociology |
| spelling | doaj-art-7b87d144951d441a9053b1f154d1ceb12025-08-20T01:58:05ZengCentre of Sociological Research, SzczecinEconomics & Sociology2071-789X2306-34592018-06-0111210.14254/2071-789X.2018/11-2/3On Measuring Place Brand Effectiveness – between Theoretical Developments and Empirical FindingsMarta Hereźniak0Magdalena Florek1Anna Augustyn2University of LodzPoznan University of Economics and BusinessUniversity of Białystokhttp://www.economics-sociology.eu/?575,en_on-measuring-place-brand-effectiveness-%E2%80%93-between-theoretical-developments-and-empirical-findingscity brandingcity brand effectivenesscity brand performance measurementPolish district cities |
| spellingShingle | Marta Hereźniak Magdalena Florek Anna Augustyn On Measuring Place Brand Effectiveness – between Theoretical Developments and Empirical Findings Economics & Sociology city branding city brand effectiveness city brand performance measurement Polish district cities |
| title | On Measuring Place Brand Effectiveness – between Theoretical Developments and Empirical Findings |
| title_full | On Measuring Place Brand Effectiveness – between Theoretical Developments and Empirical Findings |
| title_fullStr | On Measuring Place Brand Effectiveness – between Theoretical Developments and Empirical Findings |
| title_full_unstemmed | On Measuring Place Brand Effectiveness – between Theoretical Developments and Empirical Findings |
| title_short | On Measuring Place Brand Effectiveness – between Theoretical Developments and Empirical Findings |
| title_sort | on measuring place brand effectiveness between theoretical developments and empirical findings |
| topic | city branding city brand effectiveness city brand performance measurement Polish district cities |
| url | http://www.economics-sociology.eu/?575,en_on-measuring-place-brand-effectiveness-%E2%80%93-between-theoretical-developments-and-empirical-findings |
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