On Measuring Place Brand Effectiveness – between Theoretical Developments and Empirical Findings

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Bibliographic Details
Main Authors:	Marta Hereźniak, Magdalena Florek, Anna Augustyn
Format:	Article
Language:	English
Published:	Centre of Sociological Research, Szczecin 2018-06-01
Series:	Economics & Sociology
Subjects:	city branding city brand effectiveness city brand performance measurement Polish district cities
Online Access:	http://www.economics-sociology.eu/?575,en_on-measuring-place-brand-effectiveness-%E2%80%93-between-theoretical-developments-and-empirical-findings
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