Influence Perceived Ease of Use, Perceived Usefulness and Social Influence Against Intention to Use Video on Demand Services at Netflix

As the number of users of Video on Demand services such as Netflix continues to grow, interest in examining the factors that influence the intention to use these platforms is also increasing. This inquiry aims to explore consumer behavior toward such services from the perspective of Islamic Economi...

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Bibliographic Details
Main Authors: Tri Novita Sari, Femei Purnamasari, Gustika Nurmalia
Format: Article
Language:English
Published: Institut Agama Islam Sunan Giri Ponorogo 2025-07-01
Series:Indonesian Journal of Islamic Economics and Finance
Subjects:
Online Access:https://ejournal.insuriponorogo.ac.id/index.php/jief/article/view/7090
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