Applying QFD to the Vehicle Market Deployment Process

This study presents a practical methodology for systematically incorporating customer expectations and needs into the market implementation of electric vehicles (EVs). Utilising Quality Function Deployment (QFD), companies can evaluate and understand customer requirements, optimise product improveme...

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Bibliographic Details
Main Authors: Marta Pino-Servian, Álvaro de la Puente-Gil, Antonio Colmenar-Santos, Enrique Rosales-Asensio
Format: Article
Language:English
Published: MDPI AG 2025-05-01
Series:World Electric Vehicle Journal
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Online Access:https://www.mdpi.com/2032-6653/16/5/285
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