TOO HARD TO MEASURE! MEASUREMENT OF SOCIAL MEDIA ACTIVITIES. AN OBJECTIVE-BASED PROCESS
Despite increasing budgets for social media activities and a wide variety of performance measurement possibilities, many companies do not measure the performance of their social media activities. Research shows that those companies that measure the performance of social media activities use inco...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2021-11-01
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| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/2021_2/4-14-2-21.pdf |
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