MANIFESTO STORYTELLING: A NEW METHOD OF ORGANIZATIONS
In postmodern era, rational bound in consumption relations was untied. Signs, symbols and “meanings” created by organizations in consumption, have replaced the use-value of products. The “meanings” created by organizations through public relations, advertising and marketing affect the consumption de...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Sakarya University
2020-04-01
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| Series: | Akademik İncelemeler Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/1094307 |
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