A Fuzzy-XAI Framework for Customer Segmentation and Risk Detection: Integrating RFM, 2-Tuple Modeling, and Strategic Scoring

A Fuzzy-XAI Framework for Customer Segmentation and Risk Detection: Integrating RFM, 2-Tuple Modeling, and Strategic Scoring

This article presents an interpretable framework for customer segmentation and churn risk detection, integrating fuzzy clustering, explainable AI (XAI), and strategic scoring. The process begins with Fuzzy C-Means (FCM) applied to normalized RFM indicators (Recency, Frequency, Monetary), which were...

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Bibliographic Details
Main Author: Gabriel Marín Díaz
Format: Article
Language:English
Published: MDPI AG 2025-06-01
Series:Mathematics
Subjects:
RFM model
fuzzy C-Means clustering
2-tuple linguistic representation
analytic hierarchy process (AHP)
customer segmentation
explainable AI (SHAP, LIME)
Online Access:https://www.mdpi.com/2227-7390/13/13/2141
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