Strategic branding models in Arab media: Exploring the impact of digital transformation
This study explores the transformative landscape of Arab media branding strategies, focusing on the interplay between technology, diverse ownership models, and strategic innovation. Using Kapferer’s Brand Identity Prism framework, this research examines the branding strategies of 11 prominent Arab...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Navarra
2025-06-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
| Subjects: | |
| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/52285 |
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