The New Era of Sports Service Industry Under Digital Development: A Comprehensive Analysis of VAR and Cross-Elasticity
With the advent of 5.5G, China’s sports service industry is intricately linked to digitization. Digitization propels the upgrading of sports media and information services, digitalizes sports goods sales on e-commerce platforms and online retail, and drives the digital broadcasting of sports events...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-04-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251336002 |
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