The New Era of Sports Service Industry Under Digital Development: A Comprehensive Analysis of VAR and Cross-Elasticity

With the advent of 5.5G, China’s sports service industry is intricately linked to digitization. Digitization propels the upgrading of sports media and information services, digitalizes sports goods sales on e-commerce platforms and online retail, and drives the digital broadcasting of sports events...

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Bibliographic Details
Main Authors: Ying Wan, Yang Zhang, Chenyang Zhao, Te Bu
Format: Article
Language:English
Published: SAGE Publishing 2025-04-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440251336002
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