Social media vlogs and e-wom on man-made tourism destination: Insights from Indonesia
The use of social media Vlogs and WOM has not been thoroughly researched to stimu-late the intention to visit tourist destinations, especially man-made destinations. Howev-er, social media is currently an effective promotion and branding tool. The purpose of this study is to test whether e-WOM and s...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Center and Community Services
2024-04-01
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| Series: | Journal of Business & Banking |
| Subjects: | |
| Online Access: | https://journal.perbanas.ac.id/index.php/jbb/article/view/4454 |
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