MANAGEMENT OF COMPETITIVE ADVANTAGES IN CONFECTIONERY INDUSTRY ENTERPRISES: A CASE STUDY OF SLOVAKIA AND UKRAINE
The global confectionery industry is one of the most dynamically developing sectors of the economy and one of the fastest-growing segments of the consumer market. This growth is driven by shifting demand, influenced by healthy eating trends, as well as the industry’s ability to adapt to consumer...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | deu |
| Published: |
Alfred Nobel University
2025-01-01
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| Series: | Academy Review |
| Subjects: | |
| Online Access: | https://acadrev.duan.edu.ua/images/PDF/2025/1/19.pdf |
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