Public relations strategies in religious organizations: a qualitative study of Muhammadiyah’s organizational communication
Muhammadiyah, one of Indonesia’s most influential Islamic organizations, is crucial in shaping the country’s socio-religious landscape through Islam Berkemajuan (Progressive Islam). To sustain its identity and legitimacy, Muhammadiyah implements structured public relations (PR) strategies that engag...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-07-01
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| Series: | Frontiers in Communication |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fcomm.2025.1574048/full |
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