Public relations strategies in religious organizations: a qualitative study of Muhammadiyah’s organizational communication

Muhammadiyah, one of Indonesia’s most influential Islamic organizations, is crucial in shaping the country’s socio-religious landscape through Islam Berkemajuan (Progressive Islam). To sustain its identity and legitimacy, Muhammadiyah implements structured public relations (PR) strategies that engag...

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Bibliographic Details
Main Authors: Iman Sumarlan, Widodo Muktiyo, Pawito Pawito, Andre Noevi Rahmanto
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-07-01
Series:Frontiers in Communication
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fcomm.2025.1574048/full
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