LANGUAGE OF PERSUASION IN ONLINE MARKETING OF COSMETIC PRODUCTS: A GLANCE OF NETNOGRAPHY IN PRAGMATICS

LANGUAGE OF PERSUASION IN ONLINE MARKETING OF COSMETIC PRODUCTS: A GLANCE OF NETNOGRAPHY IN PRAGMATICS

Online marketing was extensively chosen as the most efficient option to shop during Covid-19 pandemic. Due to the prompt expansion of the digital era, a seller should be creative in using language to persuade buyers. This research aimed to investigate the use of speech acts and persuasion by cosmeti...

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Bibliographic Details
Main Authors: Lina Septianasari, Yasmika Baihaqi, Fourus Huznatul Abqoriyyah, Wuri Syaputri
Format: Article
Language:English
Published: Universitas Sebelas Maret 2021-04-01
Series:Prasasti: Journal of Linguistics
Subjects:
pragmatics
persuasion
speech acts
language use
online marketing
Online Access:https://jurnal.uns.ac.id/pjl/article/view/44323
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https://jurnal.uns.ac.id/pjl/article/view/44323

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