Parasocial Relationships and the Formation of Hyperreality in the BTS World Game

The rapid development in the gaming business makes games, besides being a means of entertainment, also become the promotional tools for companies. One of them is the BTS World game released by Big Hit Entertainment to promote the K-Pop idol group, BTS. From the fandom perspective as the game users,...

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Bibliographic Details
Main Author: Jasmine Alya Pramesthi
Format: Article
Language:English
Published: Universitas Islam Bandung 2021-06-01
Series:MediaTor
Subjects:
Online Access:https://ejournal.unisba.ac.id/index.php/mediator/article/view/7602
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