A novel approach for multiclass sentiment analysis on Chinese social media with ERNIE-MCBMA

Abstract Weibo, one of the most widely used social media platforms in China, sees a vast number of users expressing their opinions and emotional tendencies. Conducting sentiment analysis on Weibo posts using natural language processing techniques is crucial for market research and public opinion obs...

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Bibliographic Details
Main Authors: Youyang Sun, Ziyi Yu, Yuyu Sun, Yaqing Xu, Boming Song
Format: Article
Language:English
Published: Nature Portfolio 2025-05-01
Series:Scientific Reports
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Online Access:https://doi.org/10.1038/s41598-025-03875-y
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