Understanding the Dynamics of consumer behaviour and purchase intentions for Green Cosmetic Products in North India: A Gender-Neutral Approach [version 2; peer review: 2 approved]

Understanding the Dynamics of consumer behaviour and purchase intentions for Green Cosmetic Products in North India: A Gender-Neutral Approach [version 2; peer review: 2 approved]

Background The increasing popularity of green cosmetic products among consumers who prioritize skin health, quality, and beauty has driven the production of these products. Growing awareness of harmful toxins in traditional cosmetics is leading consumers to prefer natural alternatives. This study ai...

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Bibliographic Details
Main Authors: Babita Rawat, Ambica Prakash Mani, Dhani Shanker Chaubey, Neha Singh, Aditi Singh
Format: Article
Language:English
Published: F1000 Research Ltd 2025-01-01
Series:F1000Research
Subjects:
Green cosmetic products
Purchase behavior
Purchase intention
TPB
organic skin care
multi-group analysis
eng
Online Access:https://f1000research.com/articles/13-611/v2
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