MARKETING IN THE SPHERE OF PUBLIC ADMINISTRATION
The article reveals the relevance of using marketing tools in the field of public administration. The concept of «marketing» is analyzed, the approaches of modern scientists to this concept are considered. Today, there are about 2,000 definitions of the concept of «marketing», in which the main task...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Petro Mohyla Black Sea National University
2024-10-01
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| Series: | Публічне управління та регіональний розвиток |
| Subjects: | |
| Online Access: | https://pard.mk.ua/index.php/journal/article/view/443 |
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