MARKETING IN THE SPHERE OF PUBLIC ADMINISTRATION

The article reveals the relevance of using marketing tools in the field of public administration. The concept of «marketing» is analyzed, the approaches of modern scientists to this concept are considered. Today, there are about 2,000 definitions of the concept of «marketing», in which the main task...

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Bibliographic Details
Main Author: Wang Zhengyang
Format: Article
Language:English
Published: Petro Mohyla Black Sea National University 2024-10-01
Series:Публічне управління та регіональний розвиток
Subjects:
Online Access:https://pard.mk.ua/index.php/journal/article/view/443
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