Pentahelix collaboration strategy in building city branding of Pangkalpinang as a creative city
Some cities have successfully developed effective branding strategies, such as emphasizing creativity in Poland, creativity and modernity in Bandung, Indonesia, and halal tourism in Padang City. Pangkalpinang City currently lacks a clear tourism-focused city branding strategy, which limits its abili...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Merdeka Malang
2025-07-01
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| Series: | Jurnal Pariwisata Pesona |
| Subjects: | |
| Online Access: | https://jurnal.unmer.ac.id/index.php/jpp/article/view/14956 |
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